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Enter any publisher domain above to analyze their ads.txt, supply chain, bidder trust, and more.
🛡️ Bidder Trust Score
Trust assessment for every intermediary in the supply chain (0–100)
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🔍 Chain X-Ray
Every ads.txt entry analyzed and rated
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🔄 Auction Overlap
Multiple intermediaries competing on the same SSP — causing bid suppression
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🔔 Watchdog Monitor
Real-time ads.txt change detection and unauthorized script alerts
📡 Watchdog Status
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🚨 Recent Alerts
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📋 All Entries
Complete ads.txt entry list with ratings and actions
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🔗 Supply Path Validation
Multi-hop chain verification: publisher → intermediary → SSP
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📖 Methodology
How Lupon Cloud scores and rates your supply chain
Rating System (S → F)
| Publisher-Direct Verified | OWNERDOMAIN match + sellers.json PUBLISHER type + DIRECT relationship | |
| Trusted Direct | DIRECT + verified in sellers.json + known SSP/partner | |
| Verified Reseller | RESELLER + verified in sellers.json + TAG certified | |
| Unverified | Present in sellers.json but missing certifications or signals | |
| Risky | Missing from sellers.json or identified as pure passthrough | |
| Broken | No sellers.json available — DSPs cannot verify this path | |
| Remove | Redundant, bloated, or passthrough with zero value |
Bidder Trust Score (0–100)
| Supply Path | 15 pts | Valid multi-hop chain reaches publisher |
| Sellers.json Health | 15 pts | Size, transparency, PUBLISHER ratio, versioning |
| Company Intel | 15 pts | Domain age, legal, social proof (placeholder) |
| TAG Certification | 10 pts | Verified in TAG registry |
| Auction Overlap | 10 pts | Fewer overlapping accounts = better |
| Owner/Manager | 10 pts | Declared in OWNERDOMAIN/MANAGERDOMAIN |
| Cross-site Adoption | 10 pts | Used by many publishers (placeholder) |
| ads.txt Freshness | 5 pts | Recently updated = actively maintained |
| Bidirectional Check | 5 pts | Intermediary's sellers.json lists publisher |
| Concentration | 5 pts | Diversified supply = lower risk |
Floor AI
Shaikh AI-powered floor price intelligence · runs every 30 min
1h
6h
24h
7d
30d
Total Auctions
545M
2 publishers
Floor Overrides
7
Today
Avg Winning CPM
$1.38
vs $0.10 floor
Active Anomalies
4
1 high · 2 med
Floor Price Overrides
Shaikh AI| GEO | Publisher | AutoGluon | Shaikh AI | Conf | Reason | Time |
|---|---|---|---|---|---|---|
| Loading... | ||||||
Anomalies
4BOT_TRAFFIC
XX geo suspicious · PUB 14532 · HIGH
EXTREME_FLOOR
TR above market baseline · PUB 14596
MISSING_BASELINE
No 30d baseline CPM · PUB 14596
INSUFFICIENT_DATA
No recent 2h data · PUB 14596
Publisher Summary
14596LIVE
Balkans · Primary Publisher
307M
AUCTIONS
$0.46
AVG CPM
2
OVERRIDES
3
ANOMALIES
14532LIVE
MENA · High Volume
238M
AUCTIONS
$1.46
AVG CPM
5
OVERRIDES
1
ANOMALIES
Activity Log
Just now
Analysis complete
7 floor updates · 4 anomalies
Just now
⚠ Bot traffic — XX geo
PUB 14532 · HIGH · Floor $0.10
Just now
TR floor overridden
$1.63 → $1.20 · conf 0.85
30m ago
Worker deployed v1.0
545M rows · cron */30